Netflix Are Introducing Games To Their Service At No Extra Cost

The world’s largest streaming service, Netflix, has confirmed that it is expanding into the gaming industry. Considering the size and continuous growth of the gaming industry, this comes as no surprise.

We have already seen Netflix release interactive shows and games on the platform, including the likes of Black Mirror: Bandersnatch and Bear Grylls’ You vs. Wild, which have proved to be rather popular. However, Netflix are going one step further with their interactive services and are heading into the gaming market.

In their shareholder letter, dated 20th July 2021, Netflix announced that they will be offering games as part of their service at no extra cost. The entertainment service had the following to say:

“We’re also in the early stages of further expanding into games, building on our earlier efforts around interactivity (eg. Black Mirror: Bandersnatch) and our Stranger Things games. We view gaming as another new content category for us, similar to our expansion into original films, animation, and unscripted TV. Games will be included in members’ Netflix subscription at no additional cost similar to films and series. Initially, we’ll be primarily focused on games for mobile devices.”

It’s surprisingly present to hear that the games will be included in the subscription at no extra cost as it could easily be something Netflix charge extra for, however, it seems as though they believe the games will attract a new customer audience, increasing revenue from new members.

As mentioned, Netflix will only be focusing on mobile games for now, however, should all things go well, there is absolutely no reason why they can’t expand to PC or console games in the future.